Sense Gratification Won't Satisfy You
Since no amount of sense gratification is ever enough to satisfy us, we always feel we need “more.” From the poorest person to the richest person, from the slum-dweller to the person who lives in a mansion, everyone wants more sense gratification and thus more material wealth. If you are poor, you feel you need a color TV to be happy; if you’re rich, you feel you need a new yacht. No amount of material wealth is ever enough.
Science of Identity Foundation - Jagad Guru Speaks
If you understand that you are not your body, then you’ll understand that a life of false lordship and sense gratification will not satisfy you. Therefore, you will not see the gaining of material wealth and power as the goal of your life. You won’t feel that you need things that in fact you don’t really need. Therefore, you won’t be driven to try to get something “at any cost”—including the cost of your life, someone else’s life, or imprisonment.
Jagad Guru Chris Butler